Our Story

We believe every brand deserves access to powerful, affordable marketing tools. That's why we built Upturn.

Founded in New York, Built for the World

Upturn Marketing Group was born in 2022 out of a simple frustration: existing marketing platforms were either too expensive, too complicated, or too fragmented. Small and mid-size brands were stuck choosing between powerful-but-pricey enterprise tools and cheap-but-limited alternatives.

We set out to build something different — a unified platform where SMS and email marketing live together, where automations are visual and intuitive, and where pricing scales with your growth, not against it.

Today, Upturn powers marketing for over 2,000 brands across e-commerce, SaaS, healthcare, hospitality, and more. From our headquarters in Manhattan, our team of 85+ marketers, engineers, and data scientists works to make every message count.

2022
Founded in NYC
85+
Team Members
2K+
Brands
2B+
Messages Sent
14
Countries

What We Stand For

Growth for Everyone

Marketing technology shouldn't be reserved for companies with six-figure budgets. We build tools that give every brand — from bootstrapped startups to scaling enterprises — the same unfair advantage.

Customer Obsession

Our customers' success is our success. Every feature we build, every decision we make starts with the question: "Does this help our customers grow?" If it doesn't, we don't ship it.

Relentless Innovation

The marketing landscape changes fast. We stay ahead by investing heavily in R&D, shipping features weekly, and listening closely to what our customers need next — often before they know they need it.

Radical Transparency

No hidden fees. No bait-and-switch pricing. No confusing feature gates. You know exactly what you're getting and what you're paying. Our pricing page tells the whole story.

Meet the Team

The people behind the platform.

AM

Alex M.

Co-Founder & CEO

Former VP of Marketing at a top DTC brand. Obsessed with growth metrics and customer-first product development.

SH

Sarah H.

Co-Founder & CTO

15 years in distributed systems and messaging infrastructure. Previously led engineering at two Y Combinator startups.

JP

Jordan P.

Head of Product

Product leader with a knack for turning complex problems into simple, delightful user experiences.

MR

Maria R.

VP of Customer Success

Built customer success teams from the ground up at three SaaS companies. Champions the voice of the customer internally.

DL

David L.

Head of Engineering

Architect of Upturn's messaging pipeline processing millions of messages per hour with 99.99% uptime.

KC

Kim C.

Head of Marketing

Content strategist and brand builder who practices what she preaches — using Upturn to market Upturn.

Join the Upturn Team

We're always looking for talented, passionate people to help us build the future of marketing.

View Open Roles